to open its first physical store. shoppers can try out and buy vr headsets as the company plans to take its virtual reality space the metaverse mainstream. emily brown reports. living in a virtual space where people interact is now possible in a real meta store, the first of its kind opening in california. it is the latest push from meta platforms, the company that owns facebook, to promote mainstream interest in what it calls the metaverse. the company is investing heavily in the metaverse by developing hardware devices that provide access to the virtual world. here, consumers can buy headsets and interactive gadgets. last month the facebook owner said it would start testing tools for selling digital assets and experiences within its vr reality