“With our new sustainable packaging, we expect bagged apple sales to grow 50% this year”
The Red Prince apple variety was brought from the Netherlands to Canada by Irma and Marius Botden in the year 2000 and is grown exclusively by the Blue Mountain Fruit Company. This naturally occurring variety, which originated around the border between the Netherlands and Germany, has been steadily growing in popularity in the Canadian market since its introduction two decades ago. In the past 7 years, however, following a rebranding of the apple, the demand has grown exponentially. Now, the company has introduced a new, sustainable bag for the apple which has given sales an additional boost.