However, breaking even is still a distant prospect on the horizon.
14 Jan, 2021 - 09:40 AM IST | By Gargi Sarkar
KOLKATA: Most industries had little cause for cheer last year, but the OTT business wasn’t one of them. Engulfed by an outpouring of love and support, OTTs truly came into their own in 2020. These streaming platforms not only gained paid subscribers in big numbers, but became a staple of the Indian culture and lifestyle in the past year.
Several reports highlighted the manifold growth clocked by OTT platforms across metrics. 2021 may not see a similar level of growth in terms of subscribers or other percentages in terms of year-on-year basis. But there is more to the narrative than numbers. All the contenders in the OTT ecosystem are looking to go more aggressive on the back of premium original content, attractive pricing models, distribution deals, and deeper foray into regional markets.