the pulse of national mood. cost of ad up 30%. $3.7 million. a sign businesses feel better. a lot of ads are silly upbeat rather than somber and sober. take a look. we got the honda car. the car ads especially prominent. spot for lexus and audi, chevy camaro, suzuki and honda and more. ferris bueller, reprising ultimate slacker for the cr-4. elsewhere we ve got fiat has a really fun ad which a regular joe falls in love with a face-slapping italian supermodel who turns out to be a car. okay. which is kind of nice. volkswagon leveraging off the darth vader ad, going to the dogs for barking rendition of star wars theme song. see if you can make it out. [barking]. reporter: of course pepsi doritos brand will be a big player the category to itself.