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Following a tough 2020 for the global car industry, which shut down en masse for five weeks last April, there’s been a race by the auto heavyweights to make up for lost time and get back to normal.
However, the managing director of Volkswagen Middle East, Victor Dalmau, has played a delicate waiting game before unleashing a never-before-seen, three-pronged product offensive to coincide with Ramadan.
Three cars in two weeks Volkswagen Teramont
The latest iteration of Volkswagen’s Golf GTI was launched in the region barely a week after his team unveiled the new T-Roc baby SUV, which in turn was just a few days after the regional debut of the face-lifted, seven-seat Teramont.