Nestlé’s Garden Gourmet brand sells meat imitations (think plant-based chorizo or vegan tuna) as well as more plant-forward or ‘vegetable-based’ offerings, such as broccoli patties. Marjolijn Niggebrugge, business head plant-based meal solutions Europe at Nestlé, discusses the drivers behind this dual strategy, and the brand’s ambition to be ‘omnipresent’ across Europe.
Nestlé’s Garden Gourmet brand sells meat imitations (think plant-based chorizo or vegan tuna) as well as more plant-forward or ‘vegetable-based’ offerings, such as broccoli patties. Marjolijn Niggebrugge, business head plant-based meal solutions Europe at Nestlé, discusses the drivers behind this dual strategy, and the brand’s ambition to be ‘omnipresent’ across Europe.