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To receive the Vogue Business newsletter, . On the morning of the Dior Haute Couture Autumn 2021 show, Pietro Beccari is full of bonhomie. Speaking from the garden of the Musée Rodin, where the show is being staged, the chief executive is upbeat about hosting Dior’s third physical show in Europe since the pandemic, following on from a slew of shows that were viewed by a combined 249 million people online. “We saw Covid coming and decided to accelerate, not decelerate,” Beccari says. “We came out of the pandemic stronger than the others because we had slightly more courage to do what other [brands] weren’t able, or didn’t want, to do.”

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