Anannya Sarkar | | Published 14.05.21, 03:53 AM
Respite from the relentless stream of bad news can come from various avenues and retail still remains one of the most potent forms of therapy. But the present times have seen how shopping can double up as a means to empower our country to cope with the merciless wave of the virus in the form of countless brands and designers coming forward to help. While some have been backing craft communities, others are donating proceeds from their sales to non-profits that have already been doing exceptional work in aid of Covid-19 relief. So while you indulge in retail therapy, you can make it a tad better by also helping out and empowering others in assisting distressed communities. The fashion world in India has been exemplary in stepping up and while there are many more big and small brands, here’s listing a few: