Molson Coors launches Vizzy Lemonade Hard Seltzer Molson Coors is eying up lemonade as ‘an emerging sub-segment of the seltzer space’: and will launch Vizzy Lemonade Hard Seltzer in April.
The Vizzy Hard Seltzer brand – which launched last year – is the #5 hard seltzer in the US, according to Molson Coors. Vizzy Lemonade will launch in the US in four flavors, and like its flagship hard seltzer will contain antioxidant vitamin C as its point of difference in the increasingly crowded hard seltzer market.
The gluten-free line will be sold in variety 12-packs featuring four flavors: Strawberry Lemonade, Peach Lemonade, Watermelon Lemonade and Raspberry Lemonade. Each 5% ABV 12-ounce can contains 100 calories.