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Hong Kong Air Cargo embargoes Vivo shipments after model catches fire
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If other airlines follow suit by banning Vivo shipments the incident may cause damage to brand imagery especially when the company is spending top dollars in India for branding in IPL, experts said.
Agencies
The Hong Kong Air Cargo has embargoed all shipments of Vivo mobile phones after one consignment of the Vivo Y20 model caught fire at the Hong Kong airport on April 10.
“We regret to inform you that the latest update of embargo with immediate effect, all cargo (from any agent and destination) forbidden to accept the “CargoLink Logistics HK Co Ltd” and “Sky Pacific Logistics HK Co Ltd” and/or co-loader on carriage by RH/HX aircraft until further notice. Also embargo all type of “VIVO” mobile phone,” the Hong Kong Air Cargo Carrier said in an internal communication dated April 11, seen by ET.
Hong Kong Air Cargo embargoes Vivo shipments after model catches fire
SECTIONS
Share
Synopsis
If other airlines follow suit by banning Vivo shipments the incident may cause damage to brand imagery especially when the company is spending top dollars in India for branding in IPL, experts said.
Agencies
The Hong Kong Air Cargo has embargoed all shipments of Vivo mobile phones after one consignment of the Vivo Y20 model caught fire at the Hong Kong airport on April 10.
“We regret to inform you that the latest update of embargo with immediate effect, all cargo (from any agent and destination) forbidden to accept the “CargoLink Logistics HK Co Ltd” and “Sky Pacific Logistics HK Co Ltd” and/or co-loader on carriage by RH/HX aircraft until further notice. Also embargo all type of “VIVO” mobile phone,” the Hong Kong Air Cargo Carrier said in an internal communication dated April 11, seen by ET.
Vivo Headquartered in Dongguan, Vivo is a Chinese electronics brand founded by Shen Wei in 2009. Owned by BBK Electronics, Vivo designs and sells smartphones, software and phone accessories. The company entered India’s smartphone market in 2012 with the launch the Vivo X1, the world’s first smartphone with a built-in dedicated Hi-Fi audio amplifier. In 2014, the company launched in the country the Vivo X5 Max, touted as the world’s thinnest smartphone at the time. As a company, Vivo sponsors various global sports events. In 2015, the company became title sponsor to the Indian Premier League (IPL) cricket tournament in a two-year deal starting 2016. The deal was renewed in 2017 and the sponsorship was extended until 2022. The same year, the company reached a deal with FIFA for being the official smartphone brand sponsor of the 2018 and 2022 FIFA World Cups. The company also became a title sponsor of India s Pro Kabaddi League.