After a 58-month-long wait for funding, the d2c start-up received $21 million in Feb 2021.
22 Apr, 2021 - 08:59 AM IST | By indiantelevision.com Team
MUMBAI: How many people know that the now cult-favourite beauty brand of Gen Z and millennials, SUGAR was once on the verge of shutting shop due to lack of funding?
The direct-to-consumer SUGAR Cosmetics founded in 2015 by IIM Ahmedabad alumni Vineeta Singh and Kaushik Mukherjee is one of the fastest-growing premium beauty brands in India today. However, things were far from rosy for the Mumbai-based start-up back in 2016 when it did not even have enough money to import its first batch of lipsticks manufactured in Germany.
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