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Personalized Marketing Is the Key to a Company s Success

MAC Cosmetics, Mars Wrigley and i2c Inc. all make the case for meeting the consumer on their terms.

Keith haringAdweek europeChristine alemanyMars wrigleyRebecca stewartTiana conleyMoudachirou reboisKeith haring foundationNew consumerGolden rulePlatinum ruleViva glamDove galaxyStudio fix

The 12 Best Nude Eyeshadow Palettes Ever

Makeup pros and Marie Claire editors alike share their picks of the best nude eyeshadow palettes — neutral eyeshadow shades you ll reach for every day.

United statesCynthia rowleyVanessa bayerKate mckinnonAidy bryantJenny packhamCharlotte tilburyReem acraSamantha holenderDominique lermaMarie claireHeidi gardnerCassandra garciaMac cosmeticsCelebrity makeup artistOmnia pro executive makeup artist dominique

The 12 Best Eyeshadow Sticks, According to Editors and Makeup Pros

Beauty editors and makeup artist Dominique Lerma reveal the best eyeshadow sticks and what to look for (texture, pigmentation, and more).

City ofUnited kingdomUnited statesCynthia rowleyJulia marzovillaVanessa bayerKate mckinnonAidy bryantJenny packhamCharlotte tilburyReem acraLaura mercierBobbi brownDominique lermaMarie claireHeidi gardner

How to Apply Blush, According to Makeup Artists

From how to pick the best blush for your skin type to foolproof application tips, makeup artist walk us through how to apply blush.

United statesFrance generalNew south walesBarbara palvinSara bareillesHermes roseKellie goldingMegan foxBambi northwood blythAshley grahamTom fordPoppy delevingneShanina shaikCharlotte lawrenceDominique lermaMarie claire

Estée Lauder CIO Michael Smith on driving simplicity

The big-brand executive discusses designing for every audience, dabbling in the metaverse, and striving for simplicity.

Dan robertsMichaelw smithLauder companiesLauder companies michaelw smithTech dayTech whisperersViva glam

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