/PRNewswire/ After finishing second in the mass-market group in 2022, Mitsubishi Motors North America, Inc. (MMNA) took to the top step for the first time.
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/PRNewswire/ Mitsubishi Motors North America, Inc. (MMNA) placed second in rankings among mass-market automotive brands in the "2022 Automotive Reputation.
Jim Shorkey Mitsubishi-Youngstown in Youngstown, Ohio
Additionally, MMNA marked the completion of construction on Arrotta s Mitsubishi, located in Spokane, Washington. The facility underwent an extensive renovation under the brand s corporate Visual Identity Program to improve sales and customer service environments while also aligning Arrotta s with a new era of Mitsubishi Motors retail experience.
The Visual Identity Program enhances the customer shopping experience with a high-quality retail environment, working in concert with the brand s Drive your Ambition brand message to engage and inspire customers across all Mitsubishi retail stores. The main color palette is cool and muted, black and gray, with red accents that match Mitsubishi Motors brand colors. The Visual Identity Program ensures clean branding throughout the showroom and service waiting areas to tell a consistent, upscale brand story.