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Local, state tourism groups use NBA Finals coverage to draw travelers TV commercials, media exposure expected to boost industry recovery Share As the national spotlight has zeroed in on Milwaukee during the Bucks’ historic NBA Playoff run, Travel Wisconsin are making their own push to spark the interest of out-of-state travelers. The tourism entities during the NBA Finals have each aired TV commercials featuring a range of visually appealing summertime scenes, from downtown Milwaukee’s skyline at sunset to boating on northern Wisconsin’s lakes. The 30-second ads have mainly run in Midwestern cities within driving distance, all of which are targets of ongoing marketing campaigns to help the state and local tourism industry recover from the COVID-19 pandemic.

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