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The Cheers Trail program/brochure started in 2016, according to Henderson County TDA Assistant Director Karen Baker. Last year, The Cheers Trail Passport became available and can be purchased at the Visitor Center on Main Street for $10. Participants who visit at least 12 venues and get their passport stamped can redeem a gift valued at $10 once it is brought back to the Visitor Center. Gift options include a set of four stone coasters, a wine stopper, stainless steel wine glass or a waiter’s bottle opening tool, according to the Visit Hendersonville website. The Cheers Trail Passport was launched in May 2020, and about 1,000 have been sold since then, according to Baker. The passport has no expiration date and may be experienced year-round.

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