WHAT: Hosted by the Colorado Tourism Office, the Colorado Governor’s Tourism Conference is an opportunity to connect with key players in Colorado’s tourism industry and report on the challenges and opportunities that impact one of state’s top economic drivers.
Grand Forks is getting ready for an influx of thousands of visitors this weekend. UND's hockey opener, the North Dakota football battle between NDSU and UND and an Eric Church concert all making the Northern Valley the place to be.
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National Travel and Tourism Week (NTTW), the annual celebration of the contributions of the U.S. travel industry, will spotlight the critical role that travel will play in driving economic recovery efforts and building the path forward through the theme Power of Travel.
Celebrated annually the first full week in May, NTTW was created by Congress in 1983 to elevate the economic power of travel in the U.S. The 38th annual NTTW (May 2-8) arrives at an opportune moment to recognize the importance to the U.S. economy of initiating a post-pandemic travel recovery.
âNTTW takes on a special significance this year as the travel industry looks to rebound quickly from the pandemic and accelerate recovery efforts,â said U.S. Travel Association President and CEO Roger Dow. âThe past year was incredibly challenging, but we saw the full power of the travel industry on display in the way we united and supported one another through this crisis. Before the pandemic, travel generated $
The Grand Junction City Council adopted a new destination brand, a customized branding strategy developed by Visit Grand Junction.
Visit Grand Junction partnered with consultant Destination Think to create the destination brand, which includes the tagline âWhere Life Leads,â as well as four custom fonts, a logo and âPlace DNA.â The process cost about $85,000. Visit Grand Junction Executive Director Elizabeth Fogerty said they included a significant amount of outreach to the local community when developing the brand strategy.
âThese stories and experiences we hear from our guests canât happen without the interaction from our residents and the locals truly were a key to our success in building this brand strategy and quite frankly will contribute heavily to the future of this brand,â Fogerty said.