flight by his blue origin rocket was something to watch and having anchored the equally successful landing by richard branson the previous week, i got caught up in the excitement. yes, the media called it the brazen battle of the billionaires but it was also a triumph for american capitalist. bezos was trying to cast himself as a visionary explorer who will spend part of his time on his climate change foundation. now, on how it felt. oh, my god! howie: participate it was hard at that point it was hard to think of him as the founder of amazon or the owner of the washington post who is often at odds with donald trump or as the guy who accused the national enquirer of extortion after the tabloid revealed his affair. bezos took over cable news with his own choreographed tv show. there were the subplots,