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Why seasoned TV serial producers are flocking to web content

Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media

Saurabh tewariLakhan leela bhargavGullak sonyKuthe kay karteRajan shahiShobu yarlagaddaYeh rishta kya kehlata haiStar plusAai kuthe kay karteFamily manSherdil shergillVision time indiaArka mediaOnce famous indianTv serial producersWeb content

Soaps in a soup: Once-famous Indian soap operas are losing to the OTT onslaught

Once known to run for years, primetime serials, the backbone of GECs, are struggling with declining viewership due to OTT and social media - Issue Date: Oct 29, 2023

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