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Ultimately, the people who work at an agency create its culture and a culture of collaboration, innovation and creativity will drive results for clients.

United statesDanielle westMichael seatonDuke university fuqua school of businessForbes agency councilAmerican marketing associationManaging partnerDuke universityFuqua schoolVision of theirCreative leadershipFor visionGratitude and problem solvingAgency council