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The tenets of building a luxury brand versus a mass market brand… Share Via: In the light of Aditya Birla Fashion and Retail acquiring designer brand Sabyasachi, we explore the tenets of building a luxury versus a mass market brand. Aditya Birla Fashion and Retail (ABFRL) has announced a strategic partnership with Sabyasachi by signing a definitive agreement for acquiring 51 per cent stake in the latter. Sabyasachi is India’s largest and most influential luxury designer brand, with strong Indian roots and global appeal. The brand straddles categories such as apparel, accessories and jewellery, and has a strong franchise in India, US, UK and the Middle East. The ABFRL platform will complement Sabyasachi in its journey to becoming a global luxury house out of India.

United kingdomKumar mangalam birlaAditya birlaDevangshu duttaHamsini shivakumarVishwajeet singh ranaSabyasachi mukherjeeAshish dikshitLouis phillippeAditya birla fashionBirla fashionThird eyesightLeapfrog strategy consultingSingh ranaஒன்றுபட்டது கிஂக்டம்குமார் மங்கலம் பிர்லா