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28 Jan, 2021 - 02:33 PM IST | By indiantelevision.com Team
NEW DELHI: Consumer goods giant Reckitt Benckiser has led a Rs 45 crores funding round in Visage Lines Personal Care Pvt Ltd which owns Bombay Shaving Company. The round also saw participation from individual HNIs such as Rajesh Sud from Bharti Enterprises, Avaana Capital founder Anjali Bansal, and CleanMax Energy MD Kuldeep Jain. The investment is in line with RB’s strategy to play in new spaces and places.
RB SVP - e-commerce, digital, and ventures Arjun Purkayastha will join the Visage Lines board.
“We are thrilled to partner with the team at Bombay Shaving Company. Our investment represents a commitment to bring the best of two worlds together – Bombay Shaving Company’s expertise in digital-first brands with strong ecommerce capabilities, and RB’s expertise in branding, manufacturing, and global scale. Together, this combination of complementary skills sets us up for huge success
Visage Lines Personal Care Pvt Ltd, owner of grooming brand, Bombay Shaving Company, has raised fresh funds to the tune of ₹45 crore in the latest round, which was led by Reckitt Benckiser (RB). This