this is all just to get the traffic into the stores. because as you know, you know, looking at these stats, everyone is wanting to stay home and shop. which makes sense. this is where the consumer is going. just to get the traffic in there and try to get those product out the door that are in those brick and mortar stores, they have to have some sort of get into those stores. so this is how they do it. okay. but those aren t free. putting together virtual reality extravaganzas costs a whole lot of money. sure. is that really going to help these companies in the end? if you think about it, it brings brand loyalty. so if you think that you can go to a store and see your favorite influencer or meet your favorite chef or, you know, maybe have the first be first in line to sit on santa s lap because you made an appointment because you like that macy s store, then yeah. this will just keep that person coming back into that store over and over and over again. except i wonder while