Randy Huston, CEO of Meyer Sound touring partner PRG (Music Group), has spoken to Audio Media International editor Daniel Gumble about how the live music market in the US has been dealing with the pandemic and what needs to be done to ensure its safe return…
The pandemic and return of live. Interview: Randy Hutson, CEO: Music Group, PRG
10th March 2021
Randy Hutson, CEO Music Group: PRG, has spoken to
Audio Media International about how the live music market in the US has been dealing with the pandemic and what needs to be done to ensure its safe return…
How has the touring industry been affected in the US? Are different states and regions approaching live shows differently today?Touring has been greatly impacted throughout the US and the world. We are seeing smaller events and festivals, and, while they represent only a fraction of what the industry was doing before COVID, they are important steps toward the return of activity.
By: Francisco Rendon
Courtesy Virtual Crowd
MetallicaThe pandemic has brought creativity to the live experience,
with innovations like Virtual Crowd, which debuted recently during a Metallica benefit performance, finding new ways to keep fans engaged during performances.2020 was by all accounts a year of great challenges, but it also spurred some incredible problem-solving and exciting advances in technology and business that will continue having an impact moving forward.
Innovators like
Pollstar cover subject D-Nice used the pandemic to create new kinds of content and grow their digital presence in ways that would likely never have been possible pre-pandemic.
Some acts got very creative and reinvented what concerts could look like in light of current restrictions.