that gives me the fuel and energy and drive to come back and help make a company better. everything is about design and differentiation. an organization is about design, how you design your organization to succeed, a product is about design. your business is about design, you can see what s important in a company by how high spend your time. you always have to be careful that you are not creating bureaucracy or slowing things down. you have to manage that. the things that are truly important to the business to that success and credibility, we all need to make sure we are spending plenty of time in the details on those things and design is one of those. we are not going to take anything to market that we don t believe it is unique, special, and really reflect our brands. being in a family business, one of the things that s most