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Ram Celebrates Everyday Rock Stars With Foo Fighters Dave Grohl

by Jake LingemanTrucks Truck brand holds its status as the working man s pickup. The Ram brand has always been keen on celebrating the regular folks. A couple of weeks ago it was reveling in working-class heroes with its commercial trucks after introducing the final phase of its Built to Serve edition pickups. Today it wants to shine a light on everyday rock stars, with help from legendary band Foo Fighters. The campaign launches with two commercials, both narrated by drummer, singer and songwriter Dave Grohl. The campaign will kick off this weekend and coincides with the release of From Cradle to Stage, a new unscripted series directed by Grohl and inspired by his mother Virginia Hanlon Grohl and her book. It follows another Grohl-directed documentary called What Drives Us that is a love letter to every musician that has ever jumped in an old van with their friends and left it all behind for the simple reward of playing music.

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Ram Truck and Foo Fighters Team up for Spotlight Campaign

Ram Truck and Foo Fighters Team up for ‘Spotlight’ Campaign Photo: FCA Ram Truck and Foo Fighters have joined together to launch the new “Spotlight” multimedia campaign. It consists of three new videos, which will appear digitally, on TV, and across Ram Truck’s social media channels. What does the “Spotlight” campaign involve? A still from the “Rock Star” spot Photo: FCA “Spotlight” launches at the same time as the new “From Cradle to Stage” unscripted series releases. Directed by Dave Grohl, this series took inspiration from his mother Virginia Hanlon Grohl, who wrote a book of the same name. Dave Grohl also recently released his “What Drives Us” documentary, in which musicians look back at their time touring on the road.

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From Cradle To Stage Episode 1 | Dave Grohl show

Anticipation has been building for the Live Nation Productions adaptation since it was announced in 2018. A number of teasers have been released for the show, including one showing the Foo Fighters leader and his mother going out on the road to interview musicians and their mothers. In the latest teaser, the pair are back behind the wheel, this time singing to pass the time. The duo gives an a capella rendition of Carly Simon’s 1972 hit “You’re So Vain” before Virginia Hanlon Grohl asks Dave Grohl about why he never took an interest in the band Manhattan Transfer. Now, the first entry of the series is out, and it focuses on the relationship between Imagine Dragons’ Dan Reynolds and his mother Christene Reynolds.

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Worth Watching: Girls5Eva, That Damn Michael Che, From Cradle to Stage, TCM Film Festival, A Familiar Face on Grey s | Entertainment

Worth Watching: Girls5Eva, That Damn Michael Che, From Cradle to Stage, TCM Film Festival, A Familiar Face on Grey s | Entertainment
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Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a Spotlight on Everyday Rock Stars

Ram Truck Brand Teams With Foo Fighters to Launch New Advertising Campaign to Shine a Spotlight on Everyday Rock Stars News provided by Share this article AUBURN HILLS, Mich., May 6, 2021 /PRNewswire/ Foo Fighters Dave Grohl with his mother Virginia Hanlon Grohl, as part of Ram brand s Spotlight advertising campaign shining a spotlight on everyday rock stars. Photo Credit: Michael Elins Rock Star will kick off the Spotlight campaign across Ram s social media channels, featuring Dave Grohl of Foo Fighters in his Ram 1500 The campaign launches with two spots, Rock Star and Overtime, both narrated by Grohl; third spot, Best Part, to debut later this month

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