The days of a one-size-fits-all consent strategy are gone. Consider a two-pronged approach and use smart consent management technology to adapt to differing regulations.
2023 has seen a flurry of general state privacy laws, with twelve (12) such laws now on the books. The next one to “go live,” on December 31, 2023, is the Utah Consumer Privacy Act.
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As privacy and data ethics regulations continue to evolve, it can be a challenge for healthcare marketers to navigate compounding, nuanced restrictions.