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Gurugram (Haryana) [India], November 17 (ANI/NewsVoir): OLX Autos, India's leading player in the pre-owned automobile segment, today launched their latest brand campaign "OLXtraaa". Conceptualised and created by Lowe Lintas, the campaign comprises multiple films that depict real-life situations in an unconventional way to reiterate OLX Autos philosophy of providing 'xtraaa' to their customers. Taking a fun and straightforward storytelling approach, all the films index on their deadpan humor and expressions of the characters. The humor in the films is accentuated by - Sharman Joshi, dressed as an OLX Autos representative entering each film in a completely unpredictable manner. This quirkiness along with upbeat music has been used as cues to further elevate the comical situations. Price is a key decision making factor for selling pre-owned cars, and the "OLXtraaa" campaign continues to build on the best price narrative depicting various real-life situation

Kritika agarwalSidhant magoChaitra nambiarAnurag prasadTanul bhartiyaPunit singhSharman joshiLalit bharadvaSandeep baggaVasudha misraVipul shastriSiddharth agrawalSana ahsanGurugram haryanaNeal masseyLowe lintas