Josh Roter of In Vintage We Trust/Image via Zechariah Swaby
A few months ago, Josh Roter, owner of the vintage streetwear shop In Vintage We Trust, unveiled a collection of hand-picked vintage T-shirts from the ’80s and ’90s bearing the logo for Harley-Davidson the kind of nostalgia-rush classics that have illustrations of huge American eagles on them and slogans like “Best of the Breed.” Roter and his business partner, Chantal Varela, had spent a long time diligently curating this exclusive Harley reservoir, hunting down each item, having it cleaned, taking its measurements, and taking professional photographs. And as is customary, they released the collection first in their popular storefront on West Queen West in downtown Toronto. The result? “No one even looked at them,” Roter says.