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February 14th 2013 19:27
For all of the time and money companies are investing in social media, marketers continue to grapple with basic questions about ROI. Is the investment worth it? Can the potential pay-off ever be measured accurately?
Progress in answering these questions varies from business to business, but at least one company has decided that its latest investment in social is really an investment in search.
TD Bank, in conjunction with its agency iCrossing, developed 96 videos targeted at individual branch locations in New York. The videos, which show off each branch and contain an interview with the manager, were developed specifically for Google+ and the Google+ pages the bank operates for its branches.
Truist becomes an Official Retail Bank of the NFL
Multi-year partnership to kick off Super Wild Card Weekend
Truist, Visa and the NFL to work together to unlock the potential of communities across their shared footprint
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CHARLOTTE, N.C., Jan. 11, 2021 /PRNewswire/ Truist recently announced it will be an Official Retail Bank of The National Football League (NFL). As part of Truist s and the League s longstanding partnership with Visa, Truist will obtain marketing and retail bank rights, as well as opportunities for activations with the NFL at League events and fan experiences. This sponsorship will deliver on the shared purpose of all partners to drive positive change and inspire better lives and communities for clients, customers and fans across the country.