Amazon Audible, Audiobooks and the challenges for non-music audio: An analysis
Share Via: India is one of the fastest-growing marketplaces within Audible in terms of subscribers, says Shailesh Sawlani, country head, Audible India.
Somewhere in Bihar, a radio jockey (RJ) is talking about a possible deal with Amazon being the best thing for him this year (2020). But a Bhojpuri-speaking RJ talking with Amazon? Well, Suno - the answer.
E-commerce giant Amazon had acquired audiobooks service provider Audible in 2008 for a reported $300 million. Back then, Amazon was preparing to take on Apple s iTunes in the audio world.
Amazon Audible marked its presence in India in November 2018, with a huge library of international titles and a handful of books authored by Indian origin authors. Today, India is one of the fastest-growing marketplaces within Audible, in terms of the number of subscribers, says Shailesh Sawlani, country head, Audible India.