Technology itself is neither plague nor panacea for our sustainable, inclusive food future. It is always humans who choose which innovations to pursue, and how to use them. The revolution of digital technology presents this challenge in new and old ways, and our choices must be guided by clear mora.
We would be remiss to write a series of articles on generating more wine sales without devoting one column to the most serious issue of drinking and driving. The statistics are almost mind-numbing; every day, some 30 lives are lost due to crashes caused by drunk driving. To reframe this in a less abstract way, in the time it takes a party of four to go through a bottle – say, roughly an hour – another person has died from an alcohol-related death.