Bonterra Organic Vineyards Advertising Campaign Named 2020 s Best Organic Initiative by the Drinks Business
Leading California Winery Wraps Up Historic Year with Second Green Business Award
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Bonterra Organic Vineyards ( Bonterra ) was awarded the 2020 Best Organic Initiative award by
the drinks business (U.K.) for its widely viewed Tastes Like Saving the Planet advertising campaign. In its 11
th year, the Green Awards recognize leaders in the global beverage trade industry who are catalyzing change with their environmental and social performance. Bonterra was commended by the publication this year for using humor to raise awareness among consumers about the importance of climate action, while also touting the benefits of regenerative organic farming, including better taste in the glass.