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Global chip shortage hits car makers
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Steve Fowler talks with Citroen and Ford about the future of their line-ups
5 May 2021
The huge proliferation of models in recent years has presented dealers with a challenge: how can they display and demonstrate a growing range of cars? And can customers try the car they actually want to buy?
It begs the question whether we really need the narrowest of niches, especially among SUVs. Citroen boss Vincent Cobée doesn’t think so, as he told me this week: “We’ve seen an interesting phenomenon in the last years, with some brands carpet-bombing the markets.
“So you end up with a vehicle every 10 centimetres of length, and a vehicle every three to five centimetres of height. And if you’re really obsessive, you end up with five or six SUVs in length, and then you can deploy them with two or three heights.”
Citroen has gone back to the future with its new flagship C5X - a car fit for the French President or a family - and with a boot big enough to carry a washing machine.
Drawing on Citroen s rich heritage of large luxury cars that waft the driver and passenger along on magic carpet ride suspension, the C5X takes inspiration from the legendary DS and the subsequent CX, XM and most recent C6.
Rolling the dice with what it sees as an update to the concept of the big saloon for the modern age, the French carmaker says the C5X is a stylish fastback mix of saloon, SUV and estate with a keen eye on the large aerodynamic and eye-catching Citroens of decades gone by.
Citroen s new C5X is a fit for a French President or a family
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After the merger of Fiat Chrysler and PSA Group, Carlos Tavares is CEO of the newly named Stellantis.
Tavares now runs the world s fourth-largest automaker.
Insider identified the 16 power players at Stellantis helping Tavares execute his vision.
With the completion of the merger between Fiat Chrysler Automobiles and the PSA Group in January, the combined corporate entity dubbed Stellantis is now officially the world s fourth-largest automaker.
The architects of the deal, PSA CEO Carlos Tavares and FCA Chairman John Elkann, remain at the top of the leadership hierarchy, but Stellantis is a far-flung multinational entity, combining disparate brands such as Ram and Dodge with Fiat, Maserati, Alfa Romeo, Citroën, Peugeot, Opel, and Vauxhall. Adding to the pressure is that the American, Italian, French, German, and British brands are all na
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