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Two sports leagues made themselves into political beacons. The NBA has seen its ratings continue to crater. Major League Baseball appears to be doing just fine. So what explains the difference?
The NBA’s long ratings decline is well documented. It preceded politics, with the league seeing its prime-time ABC ratings drop going all the way back to the 2011-2012 season. But there is still no denying that politics played a role in the decline, as the league’s most precipitous drop in ratings came during the 2019-2020 season, after the league’s hypocrisy on China was pushed to the forefront of public discussion.