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Serious branding lessons from The Joker

There’s so much that marketers and brand custodians can borrow from Novak Djokovic’s exploits, says our guest author.

Rafael nadalNovak djokovicStefanos tsitsipasRoger federerMartina navratilovaMaria sharapovaPete samprasBoris beckerAustralian openGrand slamJordan petersonRussell brandVinay kanchan

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Branding lessons with Big B

Vinay Kanchan pens down his branding insights on how Amitabh Bachchan has managed to stay relevant over the years.

Saregama carvaanVinay kanchanKaun banega crorepatiCarl jungAmitabh bachchanHarry potterWorld cup

EPL: Exclusive Precious Lessons in Branding

Our guest author believes brand custodians have a lot to learn from the English Premier League’s popularity in India.

Vinay kanchanHarley davidsonEnglish premier leagueJuhu beachGoogle payManchester cityStar trekEnfield bulletManchester unitedMicrosoft windows

Rediffusion s Rahul Jauhari and Hari Ganesh launch Flibbr Consulting

As per Jauhari, Flibbr will have a ‘build your own’ team approach, thereby giving the clients a customised team to help them in overcoming their obstacles

Saurabh karandikarIshari ganeshYagna ramanRahul jauhariSubramanian krishnanAmitabh saxenaPiyash ghoshVinay kanchanSaurabh mishraSamir chonkarBestmediainfo bureau mumbaiBestmediainfo bureauMediainfo bureau mumbaiJoint presidentChief creative officerSouth head

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