TikTok took four leading creators from across the globe to Davos, Switzerland, this year so that they could champion their causes against the backdrop of the World Economic Forum (WEF). It is the first time that creators have taken part in the annual gathering of political, business and other leaders alongside TikTok executives. The creators were: Nadya Okamoto, an entrepreneur who campaigns to destigmatise periods and end period poverty; Dr. Karan Rajan, a surgeon and author from Englan.
Simple topics around the world of work are widely discussed on social media, such as making a "curriculum vitae" and communicating in a professional manner at work. Most of the fans are young.