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Chocolate maker Smoor to raise Rs 50 cr, open over 100 outlets in 5 years

Gourmet chocolate startup Smoor is in the process of closing a Rs 50 crore Series A round in the next six months, said a top company official. The startup will also be launching a one-of-a-kind experience centre in Bengaluru at a cost of Rs 12 crore where visitors would be able to experience the craft of exquisite chocolate making. “This will be a 30,000 square feet facility which will bring the best of global practices for luxury chocolate manufacturing. Not only that, it will allow customers to see how chocolates are made. Chocolates will also be produced for export here,” said Vimal Sharma, CEO of Smoor, who has over two decades of experience in the food industry. The startup is looking at entering West Asia next year.

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noida night curfew news: noida coronavirus update: amid night curfew extension rumour of lockdown : नोएडा कोरोना अपडेट: नाइट कर्फ्यू बढ़ने के बीच लॉकडाउन की अफवाह

noida night curfew news: noida coronavirus update: amid night curfew extension rumour of lockdown : नोएडा कोरोना अपडेट: नाइट कर्फ्यू बढ़ने के बीच लॉकडाउन की अफवाह
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The big surge by small brands - The Hindu BusinessLine

The big surge by small brands How young businesses grabbed shelf and mind space during the pandemic This April and May, when the country was still in the midst of a lockdown, as big brands and retailers struggled to get their logistics act together, seven-year-old Tea Trunk was sending out tea to its loyal customers and acquiring several new ones. “We saw 8X growth on our website,” says Snigdha Manchanda, the tea sommelier who brewed up the idea of a gourmet artisanal tea portal. The company recorded 3X growth on Amazon and Nykaa, she says. The fact that Tea Trunk operates out of Goa, which even at the height of the lockdown was a green zone, and is completely ecommerce-driven helped it sell more. Also the category it operated in tea and botanicals, a product that was widely sought after, was an advantage. Turmeric tea, with the USP of immunity, was something that Tea Trunk was retailing long before the pandemic.

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