Tour an art deco French palace with Loewe fragrance
Tour an art deco French palace with Loewe fragrance
A new series of images explores the architecture and interiors of Villa Magnán in Biarritz, a recently restored art deco home, as a showcase for Loewe fragrance
‘History as basis, as starting point. History as inspiration,’ is the brand comment from Loewe when asked about the connection between its fragrances and Villa Magnán in Biarritz, south-west France, where the Loewe fragrance collection has been photographed.
The brand’s focus on history is no surprise. A 175-year-old Spanish leather goods purveyor that has become a benchmark of 21st-century style, Loewe is continually toggling between the traditional and the modern.