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China s Niche Perfume Market Boom

China s Niche Perfume Market Boom
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Firmenich opens new fragrance creation centre inspired by Chinese culture

The manufacturer of fragrances and aromas has joined forces with China-based perfumery studio Xun Laboratory to strengthen its footprint in China through the opening of a new fragrance creation centre taking rooted in the country’s rich history and culture. A link between past and present Housed in the Jin Ze Arts Centre, an organization aiming at the preservation and promotion of the tradition of Chinese fine craftsmanship and located in the western outskirt of Shanghai, the new centre –.

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