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A new Olympics campaign from Coca-Cola in India highlights
Toofan wahi jo sab palat de – the upside-down Thums Up bottle as a symbol that celebrates the challenger spirit.
This year in Japan marks the county’s 100th year of participation at the Olympic Games, the Coca-Cola-owned Thums Up brand aims to salute the real heroes of the Olympic Games in a film via Ogilvy India celebrating athletes who overcame tremendous odds to reach where they are today.
“Completely turning the conversation upside down, it’s a game-changer that takes the brand a notch higher,” said Sukesh Nayak, Chief Creative Officer – Ogilvy India. “We believe it very well captures the emotion of the nation when it comes to the Olympic athletes, our real heroes.”
Thums Up Olympics 2020 Campaign to break the new brand positioning adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.