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Why it pays for advertising to be enigmatic

The most effective ads leave a gap for the audience to join in on the messaging, by giving them the respect to work it out themselves

United kingdomVikki rossMark dentonMichael jordanJerry seinfeldIsaac newtonVauxhall corsaAir jordansCamden road

How should creatives really feel about AI?

Everyone is talking about AI, but what should creatives really expect from the technology? We get stuck in via the latest edition of CR’s podcast

Iain taitEliza williamsVikki ross

Say hello to the latest annoying advertising trend

Are copywriters copying each other?

Virgin atlanticVikki rossJohn lewisVoice guidelinesLego spice girlsIced shaken

Pepsi s huge marketing fail proves the importance of careful editing

The $33 million-or-a-jet lawsuit was totally avoidable.

Vikki rossHeypepsiwheresmyjet spoileralertHarrier fighter

A cloud of grief comes over Twitter as it bids farewell to Dan Wieden

The man who has won several awards and accolades was however quite weary of the spotlight.

United statesJason notte nottehamVikki ross vikkirosswritesIain taitDavid kennedyDan wiedenJames ramseurPhil knightDavid grinerFernando barbella flbarbellaAlthough widenFernando barbellaVikki rossJason notteMarty swant

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