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On the unseriousness of the new Samsung Galaxy Watch6 ad

Flick the card away, tap the watch to pay: Samsung pushes for behavioural change with a new Galaxy Watch 6 spot

Vikas Chemjong, Cheil India’s chief creative officer, answers whether this ad does so, and how his agency went about it.

On ad agencies being a one-trick work pony

Creative chiefs tell us whether being known for a particular style of work is a blessing or a bane.

Cheil India appoints Vikas Chemjong as Chief Creative Officer

Cheil India, a leading private marketing solutions company, has named Vikas Chemjong its new Chief Creative Officer (CCO), effective 17th May 2022. Chemjong will help set and implement the creative vision, bolster creative capabilities, spearhead the

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