Tollywood heartthrob Vijay Deverakonda took the concept of giving back to the community to a whole new level when he announced his plan to share the earnings from his latest film - Kushi. The rom-com is headlined by Vijay Deverakonda and Samantha Ruth Prabhu. Kushi had its theatrical release on September 1. The film had a great opening weekend at the box office worldwide.
Film distributor Abhishek Nama requested Vijay Deverakonda to help him recover the losses he incurred because of the failure of his 2020 film World Famous Lover.