By Mark K. Miller | July 22, 2021 | 11:00 p.m. ET.
, a global provider of omniscreen advertising and analytics, has launched its global Real-time TV Viewership Dashboard, an interactive TV analytics dashboard featuring geographic and demographic analysis of viewership in real-time across the world, starting with four of the largest media markets: the U.S., U.K., Germany and Australia.
“The Olympics this year will underscore the importance of television and its unique ability to bring together billions of people in living rooms across the globe,” said Ashwin Navin, Samba TV co-founder and CEO. “As a leading provider of real-time TV data at global scale, Samba is uniquely able to quantify just how powerful the Olympics audience will be for viewership and brand sponsorship, which remains the primary business model for the Olympics globally. Now more than ever, TV data is critical for the media industry desperate to understand the rapid changes in viewership behaviors pre-, mid-
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