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Vietnam s nation brand value placed 33rd in global rankings

Photo for illustration (Source: VGP)This information was released by Deputy Minister of Industry and Trade Do Thang Hai during the launch of the Vietnam National Brand Week 2022 held on April 20 in Hanoi with a view to calling for support by overseas Vietnamese (OV) entrepreneurs to promote local goods and brands.According to the Voice of Vietnam, the country is currently one of the 10 economies boasting the largest market openness in the world, with the ratio of import-export to GDP witnessing a constant increase over the years.This marks a considerable stepping stone for Vietnamese businesses as they strive to improve their competitiveness in terms of the global rankings, Deputy Minister Hai said. Indeed, he went on to acknowledge that through support from the national brand programme, many enterprises have become aware of the importance of brands as a means of increasing their product and business value.Proof of this can be seen by many Vietnamese brands resonating in both regional

VIETNAM BUSINESS NEWS APRIL 21

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