Jos Alukkas latest ad is conceptualised by Dentsu India
From body shaming, to ‘not safe’ times, to stifle voices and prejudices,
Jos Alukkas latest ad questions the status quo for women in India.
It gives out the message that the world is theirs for the taking and it always opens doors for a brave heart.Jos Alukkas has launched a powerful film that stands as a shining light to all the women. Conceputalised by
Dentsu India, the creative agency from the house of dentsu international, the ad questions the status quo for women in India.
Jos Alukkas has always been a brand that echoed the voice of the Indian middle class. Its monumental decision to speak out on women’s freedom aims to drive real conversations among people. Consequently, it intends to spark a change in the long-term repressive mentality against women across the country.