Nvidia has launched the new RTX 40-series GPUs. The RTX 4090 and RTX 4080 are now both officially released following months of rumours and a recent tease from Nvidia. The RTX 4090 will be available on October 12th for $1,599, while the RTX 4080 will go on sale in November starting at $899. The next-generation Ada Lovelace architecture from Nvidia powers both.