| 11 January 2021
Mainly driven by a strongly growing subscription video-on-demand sector, African OTT movie and TV episode revenues will reach $1.725 billion by 2026, up from $392 million in 2020, according to a study from Digital TV Research.
The Africa OTT TV and Video Forecasts report noted that SVOD would be the main revenue driver by a long way with its revenues set to reach $1.480 billion by 2026 leaping massively from the $299 million in 2020. While Netflix was said to have accounted for 57% of the region’s SVOD subscribers by end-2020, its share is forecast to fall to 44% by 2026. This would be a total of 6.26 million subscribers, more than triple that of the total in the region for 2020. Disney is not expected to start in the region until 2022, although it will have 3.13 million paying subscribers by 2026. Apple TV+ is forecast to grow from 9,000 to 136,000.