23 Apr 2021
The Victorian government has released a roadmap to help revitalise and grow the state’s tourism industry following the impacts of the bushfires and the global COVID-19 pandemic.
The four-year
Visitor Economy Recovery and Reform plan was launched at the Victorian Tourism Conference at the Melbourne Conference and Exhibition Centre on Wednesday, with the conference itself a significant milestone as the largest gathering hosted at the venue since the pandemic.
The plan details support for a quick recovery for the domestic market and a framework to build a resilient sector that enables long-term growth.
It is underpinned by an investment of $633 million and serves as a whole-of-state strategy, with a goal of achieving $35 billion in annual visitor expenditure supporting 300,000 jobs by June 2024.
VIC Premier
The Andrews Labor Government is backing growth in Victoria’s nation-leading tourism offering with 30 new infrastructure projects to break ground across the state.
From Rutherglen to Castlemaine and Swan Hill to Warburton, the $46 million investment in key local projects will create immediate jobs in construction and drive visitation and ongoing employment.
Minister for Tourism, Sport and Major Events Martin Pakula confirmed that the
Regional Tourism Investment Fund – Stimulus Round included a landmark development at the Dandenong Ranges Botanic Gardens in Olinda – the recreation of
Australian Garden by renowned Melbourne landscape designer Phillip Johnson.
A $2.8 million investment will bring to life Johnson’s display that won the “Best in Show” at the famed Royal Horticultural Chelsea Flower Show in 2013. The spectacular, sustainable design of native plants is expected to draw thousands of new visitors to a precinct that already welcomes more than 19
New $200 travel vouchers will tomorrow be made available for Victorians to visit and stay in Melbourne and experience all that the country's most vibrant.
The latest round of Victoria s regional travel vouchers have been snapped up within 20 minutes, as tens of thousands of Victorians rushed online to grab one of the free coupons.
The second batch of 40,000 vouchers, which are redeemable for travel between January 27 and April 1, were made available on the Service Victoria website at 10am.
After just 20 minutes of going live, the website advised the allocation had been exhausted.
Victorians have snapped up all of the latest travel vouchers. (Supplied) The allocation of 40,000 vouchers as part of Round 2 of the Regional Travel Voucher Scheme has now been exhausted. Please try again when the next round opens at 10am on March 30 2021.
The Victorian government is giving out a second batch of $200 travel vouchers
Words by Talia Rinaldo
Register for a $200 voucher to spend on accommodation, attractions or tours in regional Victoria.
Following a successful first round, the Victorian government has announced the return of its scheme to encourage Victorians to holiday within their state by dishing out $200 travel vouchers. Explorers are able to register for the initiative from 10am on Wednesday January 20.
What you need to know
A second round of $200 Victorian travel vouchers is up for grabs
Successful applicants are able to redeem their voucher after they have travelled
The $28 million Regional Travel Voucher Scheme is part of the multi-pronged $465 million Victorian Tourism Recovery Package