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18 AAPI–Owned Beauty Brands to Shop Right Now

The Asian American and Pacific Islander (AAPI) community has had an outsized impact on the beauty industry, ushering in inclusive shade ranges, time-honored ingredients, and Hollywood-trusted experts.

Try these 6 beauty brands founded by Asian women

Best Tatcha Skin-Care Products | POPSUGAR Beauty

If you have sensitive skin, you've likely been recommended Tatcha before. Since its creation in 2009, the beauty brand has amassed a devoted clientele thanks

Asian and AAPI Businesses to Support, Now and Always

Asian and AAPI Businesses to Support, Now and Always Frances Lee © Thomas Barwick - Getty Images Support the Asian American and Pacific Islander community in a meaningful way while learning about their stories and buying some great products. Discrimination against Asian Americans and Pacific Islanders is nothing new in this country. Since the beginning of the pandemic, however, violent hate crimes against the AAPI community have increased significantly and unfortunately continue to rise. Asian and AAPI-owned businesses already struggling during the pandemic were hit even harder due to discrimination and xenophobia, and some were even vandalized and had their windows smashed. Many businesses were forced to close forever, and Asian American unemployment rates spiked by more than 450%.

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